Online video is clearly on it’s way to becoming the commanding force in internet traffic as I’ve predicted over 3 years ago. One of the things that makes me smile to myself is that online marketing and traffic generation was the very spark that got me into filmmaking and storytelling. [Read more...]
It’s been a month since I planned on embarking on another search — this time to grow my post production department. What I’m looking for at present is a versatile and talented video editor who has the ability to cope with the pressure and diversity this type of work poses.
Vimeo is a great video hosting site — it’s something that we use along with a few others in showcasing our work with clients. This week, news broke out that Vimeo released a new feature called “Copyright Match”, a system which has been designed to prevent copyright infringement on the site. [Read more...]
The other day, as I was walking by The Pines, a local shopping centre in the Gold Coast, I noticed a commotion taking place (this is a place that’s usually a bit more quiet). As I looked closer I realised what was taking place was filming for San Andreas 3D which stars wrestling legend, Dwayne “The Rock” Johnson. It was apparent that the nearby shops were certainly loving the attraction as hundreds of people came lining up just to see “The Rock” (more people = more business for them).
“Back in the 60′s, people look down on certain things in society – I was an 8 year old when I found out that I was a love child. My mother and her lover were going to immigrate to New Zealand but they didn’t follow their hearts. Even in today’s society, there’s still people who are discriminated against; still waiting for equality. I think when two people are in love – regardless who they are or where they’re from they’re entitled to that happiness… the happiness maybe that my mother missed out on.”
- William Moran, Marriage Celebrant
People looking to create their own corporate video often come to me with the same question – How can i justify my video production investment? ROI doesn’t necessarily have to equal a dollar figure, but in some cases they do. My response is usually really simple as measuring online video Return On Investment (ROI) is not much different than traditional marketing.
One of the biggest questions we get asked in filmmaking is — “How much will it cost me to get a video done?”
Those who are quite new to video production often think that a video is just like a typical off-the-shelf product with a set price tag to it ( in some cases it can be ). Video production can differ in price from story to story as you may want just a 30 second face-to-camera piece [Read more...]
The popularity and demand for Corporate Documentary-Style Films has grown exponentially over the past few years. More and more businesses are starting to realise and harness the power of compelling stories. A corporate documentary done right captures the very essence of a person behind a business – shows the culture of the brand and can simplify a complex sales process, allowing a stronger connection to flow with the target audience and the brand. [Read more...]
Whether you’re presenting to a group or on the center stage for public speaking, pacing is always considered a key to effective communication – this goes the same for filmmaking. Pacing is one way you can show others that you value what you’re saying as well as your time. [Read more...]